San Diego: Taking the fight to end trafficking to the nation's border.
Through a unique partnership with the San Diego District Attorney’s Office, The Ugly Truth ran in San Diego county in 2016. With an emphasis on addressing commercial sexual exploitation near the US/Mexico border, The Ugly Truth-San Diego featured Spanish and English language ads, included a strong survivor-outreach program, and generated an unprecedented amount of local free media. Additionally, the campaign had a strong presence at a series of national events popular with male audiences – including Comic-Con and the Major League Baseball All-Star Game. This allowed us to use non-traditional advertising and event marketing to reach men and boys where they play, challenging that critical audience to think differently about the buying and selling of women and girls. Major funding for the campaign was provided by the San Diego District Attorney’s Office and the San Diego Human Trafficking Task Force; William H. Donner Foundation provided additional support